‘The superlative form of pure’. This is the hallmark of PURITI Manuka honey.
Unlike other producers in New Zealand that see Government regulation and testing as targets to achieve, we view them as the bare minimum baseline. They merely represent the starting point for our own higher PURITI testing standards that demand far higher purity levels. In addition, we test for contaminants that in the interest of honesty we believe to be important to the consumer but are not at this stage a legal requirement.
PURITI Manuka honey is the only brand to have both UMF and MGO certifications clearly shown on all labelling and packaging.
UMF and MGO ratings are both used to indicate the potency and strength of Manuka honey. UMF is an industry standard - more established and widely used and it stands for ‘Unique Manuka Factor.’
UMF and MGO measure and define the strength/potency of Manuka honey differently, however, there is a relationship and direct correlation between the level of Methylglyoxal and the Non-Peroxide Activity (as measured by the UMF).